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Using Television to Reach Older People with Prevention Messages: The Over Easy Experiment

Prevention in Human Services

Author: Keegan, C. A. V.
Type: Journal Article
Year: 1982


Results are presented from the 1978 multimethod national summative evaluation of the goal-directed TV program, Over Easy. The evaluation included individual interviews with a national sample of 3,000, a survey of 556 agencies for the aged across the country, panel discussions by TV producers, & other measures. Targeted to persons aged 55+, & setting informational, attitudinal, & behavioral objectives, the Over Easy program successfully communicated prevention information, conveyed a positive philosophy of aging, & encouraged target group utilization of existing social services. Three design features of the Over Easy intervention are recommended for future social interventions attempted through TV.

Further Details

Pages: 1-2
Volume: 2
Accession Number: 13.5.03
Keywords: North America, older, telecommunication
Reads: 171