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Research Library

The HMinfo Research Library contains an in-depth collection of materials on home modifications and related subjects.

The Research Library does not lend books and other items. Under special circumstances, requests to use the library may be made by emailing .

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The Silver market phenomenon: Marketing and innovation in the aging society

Author: Kohlbacher, F., Herstatt, C.
Type: Edited Book
Year: 2011

Abstract:

In its second edition, this book investigates the challenges to business caused by the growth in the "Silver Market": the market segment aged 50 and older. It explores design and product development, marketing, industry challenges and solutions, as well as lessons learned since the first edition was published in 2008.

Further Details

Edition: 2
Publish Location: London
Publisher: Springer
ISBN/ISSN: 9783642143373
Accession Number: July, 2011
Keywords: older, quality of life
Reads: 145
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