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Translating high quality research specific to better design and building practice
Translating high quality research specific to better design and building practice

Research Library

The HMinfo Research Library contains an in-depth collection of materials on home modifications and related subjects.

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The Silver market phenomenon: Marketing and innovation in the aging society

Author: Kohlbacher, F., Herstatt, C.
Year: 2011
Type: Edited Book

Abstract:

In its second edition, this book investigates the challenges to business caused by the growth in the "Silver Market": the market segment aged 50 and older. It explores design and product development, marketing, industry challenges and solutions, as well as lessons learned since the first edition was published in 2008.

Further Details

Edition 2
Publish Location London
Publisher Springer
ISBN/ISSN 9783642143373
Accession Number July, 2011
Keywords older, quality of life

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