Abstract:

Design Thinking, edited by Thomas Locked contains case studies and practical advice from industry experts. The book is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations.