Abstract:

This book introduces the idea of design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organisations become more innovative and more creative. It’s a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is a theoretical book with examples illustrating concepts, aimed at designers and creative leaders seeking to infuse design thinking into every level of an organization, product, or service.