Grassroots movement to end ageism launched

Published 15th October 2018

Aged care providers, peak bodies representing services, seniors and experts in ageing, and individuals from the media and academia are among a diverse group spearheading a campaign to counter age discrimination in Australia.

Just over 12 months after not-for-profit provider of aged, disability and family support services the Benevolent Society announced it was building the initiative, EveryAGE Counts was launched at its new offices in Sydney on Thursday.

The campaign, which includes 14 organisations and eight individuals as foundation members, aims to build a national people’s movement that equips individuals and groups to speak out against ageism wherever they find it.

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Source:
Natasha Egan, 2018, Australian Ageing Agenda (https://www.australianageingagenda.com.au/about/)