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Consumer Preference - Delft University of Technology

Authors: Schoormans, J.
Published: 1st January 2010


To use or not to use

Consumer preference for new products is an issue in buying, using as well as in non-using/discarding of products. Knowledge about consumer preference can enhance the quality of product development. Until recently, consumers linked product preferences mainly to product functionality.

Emotion and function

Nowadays, preferences are believed to be linked to product experience/emotions as well: in addition to functional demands, products must fit consumer demands such as emotions and individuality of persons. In addition, designers/manufacturers are not only confronted with the wider scope of consumer preferences but also with the increased technological possibilities that can be used to include new functionalities in products. In many cases these new functionalities are not or only partly expressed through product form.

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